July 2026
In summer 2026 Apache 207 became the face of EXTRA and its campaign against overthinking. For the Out-of-Home rollout I designed one large-format billboard, more than ten metres in size, which ran for a month at three locations across Germany, developed inside the given EXTRA brand system. For the campaign videos I created motion design elements based on the existing templates and CI guidelines, and I also contributed to some of the smaller VFX work.
Agency
Photographer
Designer
The mockup images of Munich and Düsseldorf were created using generative AI and are based on the actual locations. Generative AI was also used to edit the imagery featured in the poster design.
Billboard in Berlin Mitte
Billboard in Munich city centre
Billboard in Düsseldorf city centre
Billboard Design
Motion design outro for the campaign film
